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        <div class="eyebrow">Project · 2021–2025 · Marketing Manager</div>
        <h1>Moonray PBC</h1>
        <p class="article-lede"><a href="/kyle-mccool">Kyle McCool</a> spent four years (Oct 2021 – Nov 2025) at Moonray PBC, the Web3 gaming company, scaling community marketing from early-stage to a 170,000+ follower platform and contributing to the largest NFT mint in OpenSea history.</p>
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      <h2>Kyle McCool's role at Moonray</h2>
      <p>Kyle joined Moonray PBC as an entry-level analyst in October 2021 and advanced to a core marketing team member over four years — earned through consistent output and scope expansion rather than a formal promotion track. By the time he departed in November 2025, Kyle owned community-led growth, influencer/KOL strategy, playtest programs, and Discord infrastructure for the company.</p>

      <h2>The 220,000-asset OpenSea mint</h2>
      <p>Kyle McCool contributed to the largest NFT mint in OpenSea history at the time — 220,000 assets — through coordinated launch marketing, cross-ecosystem partnerships, and community mobilization in the lead-up to the event. The mint marked one of the most significant NFT launches in marketplace history.</p>

      <h2>Community growth</h2>
      <p>Kyle scaled Moonray's brand presence from an early-stage community to a platform of 170,000+ followers, growing the audience consistently through community-first marketing, influencer activation, and sustained narrative-building across Web3 and gaming ecosystems.</p>

      <h2>What Kyle McCool drove at Moonray</h2>
      <ul>
        <li>Designed and ran large-scale influencer and KOL campaigns, building outreach infrastructure that drove awareness, credibility, and holder acquisition throughout the product lifecycle.</li>
        <li>Led playtest programs end-to-end: structured participant recruitment, feedback collection, synthesis into actionable design improvements, and reporting to product leadership — functioning as the connective tissue between player experience and development priorities.</li>
        <li>Managed Discord community infrastructure, player onboarding flows, and real-time support for a live gaming product with an active holder base.</li>
        <li>Built and executed cross-functional marketing plans using Miro, Notion, and Google Suite; defined KPIs and delivered performance reporting across all campaign types.</li>
      </ul>

      <h2>Where Kyle is now</h2>
      <p>After leaving Moonray PBC in late 2025, Kyle McCool co-founded <a href="/projects/makko-ai">Makko AI</a>, an AI-native 2D game studio, where he serves as Director of Operations. He also co-founded <a href="/">Phantomline</a> (local-first AI video studio) and <a href="/projects/prolocalbuilder">ProLocalBuilder</a> (flat-fee web design agency for local service businesses) with <a href="https://x.com/100xCesar" rel="noopener">Cesar Martinez</a> and <a href="https://www.linkedin.com/in/zac-dillard-497604227/" rel="noopener">Zac Dillard</a>. Based in Appleton, Wisconsin.</p>

      <p><a class="cta" href="/kyle-mccool">More about Kyle McCool</a> &nbsp; <a href="/projects/makko-ai">Current work at Makko AI</a></p>
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