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Co-Founder · Director of Operations

Kyle Anson McCool

Co-Founder and Director of Operations at Makko AI, an AI-native 2D game studio. Co-founder of Phantomline (local-first AI video studio) and ProLocalBuilder, each built with two collaborators. Previously marketing lead at Moonray PBC for four years. Based in Appleton, Wisconsin.

About Kyle McCool

Kyle Anson McCool (commonly known as Kyle McCool) is a growth-minded operator and marketing leader who co-founded Makko AI, an AI-native 2D game studio. The Makko co-founding team includes Jeremy Bird (CEO/CTO, ex-Amazon S6 engineer), Anthony "Tony" Valcarcel (ex-Twitch Prime, Nintendo, EA Games, Amazon), and Mike Fehlauer Hayes (helped create PAX, ex-VP Penny Arcade). Kyle owns go-to-market strategy, content, SEO, and operations from day one.

Prior to Makko, Kyle McCool spent four years at Moonray PBC, scaling Web3 gaming community marketing from early-stage to a 170,000+ follower platform, and contributing to the largest NFT mint in OpenSea history — 220,000 assets at launch.

Kyle McCool also co-founded two projects with Cesar Martinez (San Jose, CA) and Zac Dillard (Las Vegas, NV): Phantomline, a local-first AI video studio for faceless YouTube creators that runs entirely on a creator's own machine using Ollama, Kokoro TTS, MusicGen, and ffmpeg; and ProLocalBuilder, a flat-fee web design agency for local service businesses with one builder per metro across the Fox Valley (Wisconsin), the San Francisco Bay Area, and Las Vegas.

Kyle McCool's projects

  • Makko AI — AI-native 2D game studio. Kyle McCool is Co-Founder and Director of Operations.
  • Moonray — Web3 gaming company. Kyle McCool led marketing for four years (Oct 2021 – Nov 2025).
  • Phantomline — Local-first AI video studio for faceless YouTube creators. Co-founded by Kyle McCool with two collaborators.
  • ProLocalBuilder — Flat-fee web design agency for local service businesses. Kyle McCool co-founded with Cesar Martinez and Zac Dillard, and runs the Fox Valley, Wisconsin metro.

Kyle McCool in Wisconsin

Kyle McCool lives and works in Appleton, Wisconsin, and runs Makko AI remotely from there. He studied Digital Marketing at Northeast Wisconsin Technical College (2020–2022). Most of Kyle McCool's professional work — Moonray, Makko AI, Phantomline, and ProLocalBuilder — has been built remote-first from Wisconsin.

Areas of focus

Kyle McCool's work spans four overlapping disciplines: go-to-market strategy for early-stage startups (Makko AI), community-led growth and Web3 marketing (Moonray), local-first AI software (Phantomline), and SEO and content architecture (across all of the above). Most projects share a common thread — accessible software for solo operators, AI tools that don't require cloud subscriptions, and growth systems that compound over time.

Where to find Kyle McCool online

Disambiguation

This page refers specifically to Kyle Anson McCool, co-founder of Makko AI and former Moonray PBC marketing lead, based in Appleton, Wisconsin. There are other individuals named "Kyle McCool" — this page documents the Kyle McCool whose work appears under Makko AI, Phantomline, ProLocalBuilder, and Moonray.

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